Best Times for Businesses to Post on Social Media

Ever wonder when the best time is to post on social media? How do you get more people to notice your post? There are so many posts going on social media at any given point in time. With everyone trying to get their business to stand out, it can be challenging to figure out when to post and improve response rates. 

The following information will help you start getting noticed immediately. For this piece, we will focus on the four most popular social media sites. 

Best Time to Post on Facebook

Facebook is the most popular social media network out there. It is currently estimated to have over 2.8 billion users. A pioneer in the social media industry, Facebook was founded by Mark Zuckerberg in 2004 and has been admired for allowing users of any age to interact and be developer-friendly. 

Facebook is an incredible medium for social media marketing, and there are many approaches for businesses to get noticed. As a business owner, the type of content you share is essential. A business’s content can include status updates, event announcements, page updates, photos, and other images. You can post links to informative podcasts as this company did on its Facebook page.  

Buffer found that the best time to post to Facebook is from 1 pm to 3 pm on weekdays and Saturdays. The engagement rate is 18% higher on Thursdays and Fridays, they also reported. 

However, Hubspot claims that between 1 pm and 3 pm on Thursday and Friday are the best times for a business to post on Facebook. TrackMaven says 8 pm on Thursdays, and CoSchedule says between 1 pm – 4 pm on Thursday. 

Best Time to Post on Instagram

Instagram follows Facebook closely as the second most popular social media network. Instagram gives businesses a chance to shine by allowing users to share photos of their products and services. It is also a popular platform for marketing and advertising. 

With Instagram, you need to ensure you get the most out of your post to engage with the community, choose the right photo for your brand, and have meaningful captions.

SproutSocial, in their report, claims Tuesday 11 am–2 pm and Monday through Friday 11 am are the best times to post on Instagram. According to Later, the best time to post on Instagram is between 9 am, and 11 am EST.

Best Time to Post on Twitter

Twitter is another excellent medium for any business to incorporate into its social media marketing campaign. The platform enables you to share short, concise messages with your followers. Twitter also allows businesses to get closer with their customers because you can directly interact with them. 

Just like the other social media platforms on our list, you need to be strategic about the best time to post on Twitter. The best click-through rates (CTR) tend to occur between Mondays and Thursdays, 1 pm and 3 pm, with no definite peak period, says The Balance. If you seek to attract people to your website or landing page, posting at this time would be ideal.

The worst time for posting is the weekend evenings (after 8 pm) and the Friday afternoon after 3 pm. Engagement, clicks, retweets, etc., are lowest during these times.

Best Time to Post on LinkedIn

LinkedIn is a social media platform for professionals. It is used as a way to connect with others and expand your professional network. This is an excellent platform for business owners because it is a perfect way of showcasing their business.

Engagement on LinkedIn has been remarkably consistent during the workweek in the US, as one might expect from a platform focusing on professionals. Engagement falls on LinkedIn more over the weekend than any other social network, where engagement decreases significantly more than on weekdays.

Given how much LinkedIn content focuses on professional thought leadership and career development, it isn’t surprising that most audiences are getting the most from it during their working days.

LinkedIn still maintains a specialized focus, but it has also expanded its reach regarding the types of audiences it attracts. LinkedIn is increasingly being used for a broad range of content creation, in addition to employee advocacy campaigns and recruiting.

SproutSocial says. For the best engagements on LinkedIn, post anytime between 8 am and 3 pm. However, a recent study suggests that Wednesdays between 9-10 am and noon is the best times for engagements.

Final Thoughts

These studies can provide insight into what marketers/business owners should do. But almost every study reports something different about the ‘best time to post.’ 

In reality, this is determined by several factors unique to every business: What’s your business’ industry? Who is your target audience? Where are they located? When do they go online? Is your post sponsored?

The key to posting on social media and having success as a business is experimenting and having an open mind.