Since its inception in 2004, Facebook, now known as Meta Platforms, Inc., has allowed users to quickly create and share text-based posts, photos, and videos. People now scroll, comment, and react on social media daily.
Facebook reveals that Canadians are one of the most active social media users globally, with about 1.5 billion active individuals. They socialize, learn about trends, gossip about famous personalities, and introduce products and services.
So, how do you promote business on Facebook? Read this article if you want to use Facebook’s marketing tools to drive successful results in your campaign. We’ll focus on why you need a strong Facebook marketing plan to succeed with your branding efforts and attract more customers.
First, let’s discuss why you should consider Facebook as a platform for marketing your business.
Facebook will benefit your business more than you think. It can give you a marketing advantage at every stage of the sales process. Using Facebook, regardless of what type of business you are doing, can contribute to the marketing advantage. Maybe you cater to customers seeking reliable Internet providers in Saskatoon or sell pre-loved clothes; it doesn’t matter. You’ll thrive once you have a clear goal and the skill to go through each process.
Facebook offers your business the most extensive user base. According to Statista, this platform now has billions of users worldwide. Facebook provides a highly detailed and in-depth targeting system based on your marketing objectives, allowing you to target a specific group of people.
Say you’re a provider of HVAC solutions in Winnipeg. By taking advantage of the Facebook advertising space, you can quickly identify your target audience based on their interests or preferences—in this case, HVAC systems within the Winnipeg area.
Another reason to use Facebook is its ad formats, targeting options, and measurement capabilities that will align well with basically any marketing strategy.
Also, with links, images, and posts on a customizable page, this wide array of ads allows marketers to give a better sense of personality and character to their business.
So you see, maybe learning how to promote a business on Facebook will be time-consuming. Still, it is a cost-effective marketing space and will generate great results.
Ways to Use Facebook for Business Promotion
Here’s how to promote your business on Facebook:
1: Set up your Facebook Business page
Your business page will represent your brand. Think of Facebook’s Business page as a free business website that companies can build on to expand their web presence. It includes features for exchanging chats, getting notifications, and posting updates. Once old and potential customers start liking your page, they’ll receive notifications about your recent posts on their news feeds.
One way to convert a page to a business page is to listen to your audience. Most importantly, utilize Facebook Ads. Essentially, your Facebook business page helps list basic contact information, engage old and new customers, reduce marketing costs, know more about your audience, and boost web traffic.
2: Set goals for ads
Effective advertisements need clear objectives. They are also vital components to help you track your progress regarding your audience reach, helping you assess if your marketing strategies require tweaking. For instance, some companies use ads to get their target audience’s attention. Others simply want theirs to engage with shared content and links.
Photo by Erik Mclean on Unsplash
Facebook ads fall into two types: dynamic and lead. These help businesses accomplish their promotion goals. The first one, dynamic ads, will promote relevant items from your product catalogue and retarget them to those who show interest in your website. On the other hand, lead ads give your viewers an easy way to get the information they want.
3: Strive to be visible in customers’ news feed
Compelling content is everything. This is why we recommend that you prioritize quality over quantity. To pique your customer’s interests and gain visibility, you can start by posting your top blog articles.
On Facebook, you can respond to messages from your target audience through private messages, comments, and reactions. Engaging with your audience will help you tell your brand’s story and increase brand awareness.
Will frequent posting help you reach more audiences? No. Your visibility and audience engagement will still depend on the quality of your posts. Filter irrelevant and poor-quality posts so that the highest-quality content will get through and be what users see.
Publish content that is relevant, engaging, entertaining, valuable, and answers users’ questions.
4: Hold a contest and giveaway event to expand your products and services promotion
Develop a strategy to promote your events, like running contests and giveaways.
To plan a successful promotion, you must know what stuff you’ll be giving away and factor in how your audience can participate. It’s essential to align them with what your target consumer wants from you. Another reason Facebook is a convenient space to do these is that you can make events and invite your followers. Word will get out about your events, their guidelines, and the targeted population who can participate.
5: Optimize your profile
When you utilize Facebook for marketing purposes, you need to add a high-quality cover photo. This will encourage them to explore and learn more about your products and services.
Keep in mind that while you’re optimizing your profile, you’re also following Facebook’s page guidelines. Also, add a recognizable profile picture. Do not use pixelated images. Choose something that users can easily recognize. It can be your company logo or a headshot of yourself if you offer services instead of products, like a solopreneur or consultant.
An optimized profile will help you get found and liked quickly, especially when you appear in a Facebook search.
Fill your “About” section with a brief yet descriptive copy to give visitors an idea of what you can offer in general before deciding to like or message you.
Facebook is not just a space for socialization and communication. It has now become a vast marketplace for marketers and buyers alike.
Although most of the younger demographics pass up Facebook in favour of newer social media channels, like Instagram, Snapchat, and TikTok, there’s no doubt that Facebook still dominates the market. If your marketing goal is to reach broad consumers efficiently, boost your Facebook presence. Determine your marketing strategy and plan what content to publish.
When you can map out your marketing goals and get to know your potential customers, driving customers to your website will be as easy as rolling off a log.