Running an online business today is incredibly easy yet challenging at the same time. Managing a business online allows owners to save up on warehouse costs, rent, hiring many employees, and more. Furthermore, with the pandemic still going on, online businesses are on the rise. People nowadays get most of their needs fulfilled through online shopping, whether for grocery, furniture, electronics, clothing, or hiring any services.
However, these same factors also make running an online business incredibly challenging at times. There is immense competition in the market, no matter what your niche is. It would help if you did all it takes to attract traffic and ensure that your business gets the attraction it needs. SEO is a vital part of making your business stand out and giving your business visibility. However, you can’t just implement a few SEO strategies here and there and expect to see results. Instead, you need a holistic approach that allows your brand to rise gradually. If you’re interested in boosting your business, keep reading below for the best SEO tactics to implement.
Don’t neglect off-page SEO
When implementing SEO strategies, most business owners focus on on-page SEO. Optimizing your website is an incredibly effective way of ensuring that your business gets the ranking it deserves. However, it isn’t all you need to boost your business. Off-page SEO is essential to improving your ranking and getting more organic traffic to your brand. It encapsulates everything from link building to influencer marketing, content marketing, guest posts, PR, and events. These strategies help your brand show up on various forums, allowing you to get more attention. Off-page SEO involves any tactics you use to boost your website visibility, including any changes to your page.
Off-page SEO is vital because it is a subtler form of marketing. When people view your products or service reviews, they are likely to view you as an industry expert. Any off-page tactics you implement are vital to building your brand presence. You can learn more about off page SEO to create a more holistic SEO strategy to boost your brand.
Break up your content
While off-page SEO is understandably vital to boosting your brand, you also need to pay close attention to your on-page content. One of the biggest mistakes that business owners make is leaving their website incredibly text-heavy. You may feel that it’s crucial to publish paragraph upon paragraph detailing your products, services, values, and journey. However, reading all that text can be incredibly overwhelming for viewers. It can make it hard for them to find what they’re looking for.
There’s an effortless way of organizing your website that allows you to publish all the text you need without making things overwhelming. Adding headers is an easy way of breaking up that wall of text and making it easy for readers to navigate. Furthermore, it can make it easy for you to edit your webpage and find relevant content. You may not imagine it, but adding headers is an excellent way to boost your website ranking. It allows users to spend more time on your webpage, thus increasing your ranking. Conversely, if you have a high bounce rate, your ranking can fall rapidly. Therefore, using heading tags is an essential part of technical SEO that you need to focus on.
Add videos and images.
Most businesses make the mistake of assuming that written text is the best way to inform clients about their services. However, textual information can get quite overwhelming for most clients, as discussed earlier. With the hectic lives that most of us lead these days, we need concise, easily consumable content. Did you know? 85% of users prefer watching videos of any kind to gain information. If you want to engage your clients, all you need to do is put up some well-made, short videos that make it easy for them to understand your business. Infographics and images serve the same purpose – they allow clients to learn about your services in an engaging, exciting way instead of reading a wall of text.
If you have several videos and infographics on your website, you’re likely to have viewers stick around for longer. It can help boost your ranking considerably. Videos and infographics also allow users to have a better image of your brand and retain information better.
Create featured snippets
Featured snippets are search results that you see after the ads but before the ranking section starts. They provide direct answers to search engine queries, making them incredibly useful for clients. If you want to boost your business, ranking for featured snippets can be incredibly useful. The snippets rank far above even the highest-ranked results, making them the most popular options for users. Furthermore, they often feature infographics, charts, stats, or videos, making them stand out more from the rest of the results. If you want to rank for featured snippets, be sure to provide clear and concise answers to ‘how-to’ questions and research when you need to write in a list or as a paragraph. The prominence you get by having a featured snippet allows you to position yourself as an industry leader with immense expertise.
Implementing these SEO tactics into your marketing strategy can be easy and can give you long-lasting results. These tactics help you keep up with the ever-changing algorithms and boost your business no matter what. Furthermore, these tactics can help your business gain the visibility it deserves, allowing you to reach more customers.