Aching bottoms. Squirming in seats. Stuffy exhibition rooms. Boredom. That was the old days. It doesn’t have to be that way anymore. Virtual events have taken off in the last few years. And for a good reason: they provide all of the benefits of a physical event minus some drawbacks.
Putting on a virtual event, however, doesn’t guarantee success. You have to make it enjoyable. So here are some ideas for entertaining and engaging your guests.
We’ll assume you’ve already chosen your virtual event platform (carefully!).
Please make sure you communicate with your attendees beforehand so they know what to expect. Send out a clear and concise invitation highlighting the critical points of the event, and include all of the relevant information participants need to join.
Developing a clear plan with speakers and timings ensures your event runs smoothly. Creating a guide makes sure everyone is on the same page and knows what they need to do. Allowing for practice sessions or platform use before the event can help alleviate any stress.
When planning your virtual event, keep your audience in mind and think about what’ll be exciting and valuable for them.
2. Offer interaction
Plan activities that encourage attendees to join in, even as simple as asking icebreaker questions. Include a live Q&A session so guests can ask questions and get a quick response.
Consider meeting with guests one-on-one to get to know them and build relationships.
Finally, think of ways to gamify the event so attendees can receive points or prizes for attending.
3. Keep things moving
Try to keep things moving briskly. Virtual events may be a new phenomenon, but the novelty will wear if your content is stale. Introduce different speakers or vary their times to keep the energy up and avoid fatigue.
Feel free to organize break-out sessions. For example, you could have multiple meeting rooms with different themes discussed simultaneously or deliver a series of brief lectures followed by a question and answer session.
4. Offer plenty of variety
The event’s purpose will determine the type of content and overall schedule.
If the event is a conference, guests will appreciate a presentation by industry thought leaders. Panel talks would serve well as a follow-up.
Try interactive games or quizzes if you want to take a more playful approach.
The idea is to experiment with new methods. It’s pointless to invest in modern technology if you’re only using it to recreate a dull business expo.
Visual stimulation is vital. You might want to alternate the background or scenery and employ different media types (such as videos or slideshows). You’ll create a successful, memorable event if you offer diverse, engaging content and activities.
5. End on a high note
The best way to finish your virtual event is to deliver a clear call-to-action for your attendees, whether a download, special offer, or a link to a survey. Following up with guests after the event is a great way to get feedback and ensure they’ve had a positive experience. Use this information to optimize your next show.
So there you have it. By making your event interactive, keeping the energy up, and offering plenty of variety, you’re sure to entertain your audience and keep fans coming back for more.