PPC (Pay Per Click) is a popular form of online advertising offered by across many different platforms, from the giants of search engines, to social media sites. Every time the ad is clicked, the user is taken to landing site of the advertiser who is then charged – hence the name.
PPC services are growing, too. Businesses who are interested in taking advantage of the PPC market are realizing this is a new area that requires specialized expertise. PPC service companies like TrafficSource are helping businesses learn how to best utilize PPC advertising. Here we investigate both the sudden rise in popularity and whether or not you need to consider using PPC for your business. For small business PPC services have been a breakthrough, allowing them to compete across the board. Here’s why.
PCC is fast. Ads can be up and running very quickly and funnelling traffic to your website. If you have a website that can handle that higher volume of traffic, then you can begin benefitting from the increased number of site visitors immediately. As a little side note, your site will have to truly “work” from the landing page to the checkout. PPC can direct people to your business but your website must be able to convert those visitors into customers. A poor site will mean that you’re paying for clicks that you are then “wasting”.
In addition to clicks, you get data. From who is visiting, to when they lose interest, etc. This can then help you work to improve both your own site and the ad itself. You can also evaluation which PPC sites work best for your business.
Your site may not organically produce great results, but PPC can bypass all of that, and suddenly you can find yourself at the top of the list and with all the benefits that this brings. You can go from a relative unknown to standing aside the bigger names in a heartbeat.
From the medium, mobile or desktop, to the language and the location, PPC services offer truly targeted adverts. These can reach exactly the type of people you want to target for your marketing efforts and at the right times.
You can spend as much or as little as you want on PPC. Once your budget has been spent on clicks, the advert will then disappear from the sites. You can therefore never go over budget, which is great. You’ll still need to carefully pick your budget though beforehand. PPC also offers the information to allow you to assess the ROI more quickly, too. This makes it easier for your business to stay on top of your finances.
Regardless of whether or not the advert is actually clicked, it is still there. Visitors will see the advertisement. This visible online presence means your “brand” is visible too. You are thus creating an awareness of your brand and products or services that might help your business in the future.
PPC is fast and efficient. Measured and data driven, PPC can promote your business without having to wait for organic growth. It is truly targeted so reach the people you want to reach. Regardless of your budget, you can run a PPC campaign. It can be a low-cost way of trying out new markets or products, etc. Finally, you will be creating an awareness of your business, regardless of any clicks, just through the ad.
PPC marketing is growing and, with these benefits now attainable for all, it will probably continue to grow over the course of the next few years. Yes, you have to ensure that your site is ready to deal with the traffic, and convert clicks to customers. If that can be achieved then PPC services could be right for your business, too.