Press Releases
adtivity by appssavvy Platform Infused with Completed $7.1 Million Series...12.20.11
NEW YORK – Dec. 20, 2011 – appssavvy (www.appssavvy.com), an activity advertising technology company, and its platform adtivity™ by appssavvy, since launching in September has been embraced by more than 125 publishers and advertisers. To further adtivity by appssavvy’s growth and strong results delivered by the platform, including an engagement rate of 4-to-8 times industry average across unlocked and newly created, center-of-the-experience, activity-based display ads, the company today announced the completion of its Series 1-A $7.1 million venture capital round.
Read more…Mobile Display Ads Move Beyond the Banner as appssavvy Releases adtivity...11.17.11
NEW YORK - Nov. 17, 2011 - appssavvy (www.appssavvy.com), an activity advertising technology company, today announced the availability of the adtivity™ by appssavvy Mobile SDK (Software Development Kit). The adtivity Mobile SDK enables mobile publishers on iOS, including iPhone and iPad and Android platforms to unlock and create new, display advertising opportunities reaching people as they perform activities on smartphones and tablets.
Read more…With Social Ads Not Clicking and Banner Blindness, appssavvy Aims to Open...09.16.11
NEW YORK - Sept. 16, 2011 - In environments where activities are performed, banners displayed as the page loads often fail to engage consumers. However, ads delivered in the stream of these social activities reach and resonate with people. This shift in behavior has led appssavvy (www.appssavvy.com), a social activity company, to no longer sell traditional banner advertising and focus solely on new, activity-based media delivered through its platform, adtivity™, launching today.
Read more…CENTURY 21 Buys Real Estate in ngmoco's We City04.12.11
This campaign, which was planned and executed by ngmoco partner appssavvy, runs through April 26. appssavvy connects brands to people through social activities performed across apps, web and mobile platforms. "The social activities of ngmoco's We City deliver the perfect mobile real estate for CENTURY 21,” said Chris Cunningham, co-founder and CEO of appssavvy. "More importantly, this effort demonstrates the opportunities of understanding social activity and then engaging through an experience that enhances the activity of millions of mobile social gamers.”
Read more…Social Activity Advertising Rivals Paid Search and Dominates Display04.06.11
NEW YORK - April 6, 2011 - Research released today by appssavvy (www.appssavvy.com) finds that advertising integrated into the social activities occurring across social games, applications and web sites, is one of the most effective forms of digital marketing. The appssavvy report: Social Activity Index - Measuring the Effectiveness of Social Advertising (Download free at: http://socialactivityindex.appssavvy.com) found social activity advertising rivals paid search in terms of effectiveness, outperforms standard display ads by a multiple of 11 and more than doubles the performance of rich media.
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