Press
Executive MovesCrain's New York Business - 12.05.10
Appssavvy: Jack Bamberger, 47, was appointed chief client officer of the mobile application company. He was most recently executive vice president of sales and marketing at Katalyst.
Read more…Best Places to Work 2010: Groundbreaking work plus cool perksCrain's New York Business - 12.05.10
At Appssavvy, the attraction isn't the cozy bean-bag chairs or take-your-dog-to-work Fridays, though nobody's complaining about those nifty perks. What really gets employees pumped at the nearly 3-year-old SoHo firm is their ability to turn the ad world on its head by employing social media to market products. In September, Appssavvy's Mafia Wars campaign for NBC Universal's movie Public Enemy No. 1 earned a Sammy Award from online news site Digiday.
Read more…Visa Partners With LivingSocial for BOGO PromoMediaPost - 11.29.10
Led and planned by LivingSocial's exclusive advertising sales partner, appssavvy, the Visa Free Deal Days campaign runs through Dec. 13. The campaign demonstrates how a global brand is engaging socially in a unique and innovative way during the online holiday shopping season, said Chris Cunningham, co-founder and CEO of appssavvy. "What's incredibly smart about this effort is that it rethinks the traditional delivery and reception of advertising by identifying the social activity taking place and then brings value to the equation," Cunningham tells Marketing Daily. "Visa Free Deal Days gives Visa the power to share these great, local experiences with our customers, who are then able to invite their friends and family along for free."
Read more…LivingSocial and Visa Announce 2-for-1 Deal on Cyber MondaySocial Times - 11.29.10
The entire program comes to us from LivingSocial's advertising sales partner, appssavvy. The company is focused on using 'social' to bring brands and people together, and I think this latest move is a wise one. We'll keep you posted on results data after the campaign is over.
Read more…Savvy Social Shopping for Marketersdigiday:DAILY - 11.29.10
LivingSocial's consumers still recovering from Black Friday will find a slew of "buy one, get one free" deals for the next 2 weeks through the platform during their Visa Free Deal Days. Created by appssavvy, LivingSocial's ad sales partner, the promotion is limited to NYC, Buffalo, San Antonio and Houston, Cleveland, Akron and Canton, Miami and Ft. Lauderdale. "We're focused on engaging audiences and their social activities in relevant and meaningful ways," said Chris Cunningham, co-founder and CEO of appssavvy, in a press release. "The Visa Free Deal Days campaign demonstrates how a global brand is engaging socially in a unique and innovative fashion during the online holiday shopping season."
Read more…New Hires in Social Gaming: Appssavvy, Digital Chocolate, Kabam,...Inside Social Games - 11.25.10
Appssavvy is likely the most familiar to regular readers; they tell us they've just hired a new Chief Client Officer in the form of Jack Bamberger.
Read more…Media MotioniMediaConnection - 11.24.10
Announcements by appssavvy, Brightcove, and Hipcricket, plus other news about industry hires, partnerships, and launches. Appssavvy appointed Jack Bamberger as chief client officer, a newly created position at appssavvy.
Read more…Welcome Aboard...Adotas - 11.24.10
appssavvy is filling the newly created role of chief client officer with Jack Bamberger. Bamberger could most recently be found at Katalyst, where he led all new business and account management efforts.
Read more…Appssavvy hires a new chief client officerInternet Retailer - 11.24.10
Appssavvy, which sells social media marketing services, has hired Jack Bamberger as chief client officer, a new position. He will oversee the company's account management, sales and marketing teams.
Read more…People on the Move | 11.23.10FOLIO - 11.23.10
Jack Bamberger, former senior vice president of Meredith 360, was named to the new position of chief client officer with appssavvy, a social media marketer focusing on apps, Web and mobile. Bamberger joined appsavvy from Katalyst, a studio for social media founded by Ashton Kutcher and Jason Goldberg.
Read more…Jack Bamberger Named Chief Client Officer of AppssavvyAdvertising Age - 11.23.10
Appssavvy has named Jack Bamberger chief client officer, a newly created position. In his new position, he will lead the company's account management, sales and marketing teams. Mr. Bamberger was most recently at Katalyst, a studio for social media founded by Ashton Kutcher and Jason Goldberg. His 25 years of experience include serving Meredith Corporation in a number of leadership positions, including chief innovation officer of Meredith 360, a strategic, client-focused sales and marketing organization. He has also held senior positions at Gruner + Jahr USA and IndustryClick.com, and spent nearly a decade at Time Warner driving sales and marketing for The Parenting Group and Sports Illustrated.
Read more…Industry Moves Roundup: Huawei; Appssavvy; ChaCha; MocoSpacemocoNews - 11.22.10
Appssavvy: The mobile marketing company has named Jack Bamberger as its chief client officer. He joins from Katalyst, a "studio for social media" founded by Ashton Kutcher and Jason Goldberg. He's also held positions at publishers Meredith (NYSE: MDP) and Gruner + Jahr.
Read more…People on the Move in the Social Business IndustryWeb Strategy by Jeremiah Owyang - 11.22.10
Jack Bamberger joins appssavvy as Chief Client Officer Bamberger is leading appssavvy's account management, sales and marketing teams
Read more…News From the Advertising IndustryThe New York Times - 11.21.10
Jack Bamberger joined Appssavvy, New York, as chief client officer, a new post, overseeing account management, sales and marketing. He had been executive vice president for sales and marketing at Katalyst Media, New York, and before that worked for media companies like Gruner & Jahr USA, Meredith and Time Warner.
Read more…Zynga Ramps Up In-Game Ads, Extends Beyond FarmVilleClickZ - 11.16.10
Anekal said the company is currently focusing on brand integrations over other vehicles such as display advertising and pre-roll video, suggesting the latter two adversely affect user experiences. As well as selling those integrations itself, Zynga also partners with social marketing firm appssavvy which brokered the McDonald's FarmVille sponsorship, for example.
Read more…Crain's 2010 Best Places to Work in NYCCrain's New York Business - 11.15.10
The city boasts top-notch employers in every industry, from advertising to law to architecture. Here are Crain's Top 50 in NYC.
Read more…Twitter and Ping a teamThe New York Post - 11.13.10
"Apple should be doing backflips," said Chris Cunningham, co-founder of social-media focused ad boutique appssavvy. "They've just secured a partnership with one of the largest social media companies with the fastest growth to get distribution."
Read more…Mobile social games a natural fit for upscale brands: Appssavvy...Luxury Daily - 11.08.10
Luxury brands should find ways to leverage mobile location-based services to create deep brand engagement and drive sales, according to an appssavvy executive.
Read more…Welcome Aboard: Criteo, Appssavvy, R/GA & SignalAdotas - 11.01.10
Appssavvy has just hired a slew of people, including Robert Victor as vice president of product and strategy and Tyson Daugherty as vice president of business development. Victor was last seen as at The Nuspoke Group where he was a founder and managing partner while Daugherty was previously serving as vice president of Internet development at Future US. Appssavvy also welcomed Deirdre O'Connor as sales director for the East Coast; Natalie Cramer, Seth Dovevas, Jodi Goldin and Lindsay Van Kirk as client services managers; and Trena De Landro and Hannah Kanstroom as publisher services managers.
Read more…Media Motion: Brightcove, Pontiflex, Specific MediaiMediaConnection - 10.29.10
appssavvy bolstered its team with several new hires. Robert Victor has been appointed as VP of product and strategy while Tyson Daugherty has been named VP of business development. Also, Deirdre O'Connor joined as sales director, East Coast, and Hannah Kanstroom and Trena De Landro both assumed the role of publisher services managers. Natalie Cramer, Seth Dovev, Lindsay Van Kirk, and Jodi Goldin have also been appointed as client services managers.
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