Press
Monday Odds and EndsMediaBistro's Agency Spy - 04.30.12
Ad technology company appssavvy is celebrating the one-year anniversary of its “adtivity” platform.
Read more…Madison Avenue turns to social game advertisingReuters - 04.30.12
Other agencies focused on video game ads include Appssavvy and WildTangent.
Read more…Digiday Publishing AwardsDigiday - 04.17.12
Best Monetization Technology for a Publisher - Gaming WINNER: adtivity by appssavvy
Read more…Appssavvy Doubles in Size at 594 BroadwayCommercial Observer - 04.16.12
The online advertising company Appssavvy has doubled its space at 594 Broadway The Commercial Observer has learned. A source with knowledge of the lease said that Appssavvy took about 10,000 square feet on the second floor of the roughly 210,000 square foot building. Asking rents at the property are in the mid $40s per square foot.
Read more…Ad firms tie into online gamesCrain's New York Business - 04.01.12
Some of the innovators of interactive game advertising are taking what they've learned and bringing it to a wider range of sites. Two years ago, appssavvy pioneered the large-scale marriage of games and brands by putting McDonald's inside FarmVille. But a wedding like that takes a lot of time to produce. With $7.1 million in new financing, the company is rolling out a technology platform it calls Adtivity that achieves similar goals in a variety of settings. The service brings up ads in response to a user's activities, such as when a game player reaches a new level, or a news-site visitor responds to a poll. Adtivity is currently being used by nearly 100 publishers, from OMGPOP to the website of the Los Angeles Times—giving the company access to bigger budgets. “When you say 'social gaming' to an ad agency, they say, 'Yeah, we can kick you 50 grand,' ” said appssavvy CEO Chris Cunningham. “Now we're just talking about audience.”
Read more…Stock Options Becoming More Common in NY’s Tech SceneNYConvergence - 03.23.12
Chris Cunningham, co-founder and CEO of NY-based appssavvy, said it is mandatory to hand out equity to employees, adding that it gives everyone a sense of motivation. With higher-level employees, equity becomes a bargaining chip.
Read more…The rise of an equity cultureCrain's New York Business - 03.21.12
Similarly, at companies such as SponsorHub, eXelate and appssavvy, everyone gets stock options. “It is mandatory that you have equity here,” said Chris Cunningham, co-founder and CEO of Manhattan-based appssavvy, adding that his primary motivation is giving everyone a “hand at the wheel” and a sense of motivation.
Read more…Breaking Free From the Page-View, Display-Ad PrisonAdvertising Age - 03.13.12
Ever wonder why websites try to force you to click-through to more content on a story (i.e. See Page 2 for the rest of your article, Top 10 Lists, Countdowns, etc.)? They want you to get hooked on a subject and click-through to load more pages. Each time a new page loads, the site gets to show a new set of display ads.
Read more…How Ads Could Ruin Zynga And Why They (Probably) Won'tAdweek - 03.05.12
“They’ve gotten a lot more serious about advertising in the past six months,” says Chris Cunningham, CEO and co-founder of appssavvy. “They’ve been a one-trick pony and that wasn’t going to satisfy the market.”
Read more…Experts Weigh In On What Facebook Premium Means For Users,...ReadWriteWeb - 03.05.12
The new push comes at a time when Facebook needs to prove to potential investors it can grow revenue. The company announced an initial public offering earlier this year that could value Facebook at more than $100 billion. "At this moment, more activity and conversations are taking place at Facebook on making money and monetizing than any other point in the history of the company. More advertising may overwhelm and alarm users, as they haven't had to endure a lot of advertising," said Chris Cunningham, co-founder and CEO of appssavvy, an activity advertising technology company. "That being said, the ads announced are along-the-lines of more of the same. The Facebook user will probably have negative feedback, which is great, as ultimately, that feedback will lead to a path of better advertising, increased revenues and long-term growth.
Read more…How to Tell if Gamification Is Right for YouAdvertising Age - 02.27.12
An emerging crop of companies is dedicated to social-gaming ad tech. For example, Adtivity by Appssavvy delivers display ads for clients like Coca-Cola based on player triggers such as saving an avatar, completing a mission or sending a virtual gift. Its products have a substantially higher CPM -- about $10 to $15 -- than Facebook ads, but the reward is a captive audience, said CEO Chris Cunningham. "Highly engaged users are open to receiving [clients'] advertising," Mr. Cunningham said.
Read more…Monetizing Premium Social App Ad Inventory and Scaling a...Sramana Mitra - 02.02.12
Chris Cunningham is the CEO and co-founder of appssavvy, an activity advertising technology company. He also serves as co-chair of the IAB Social Media Committee and in 2010 and 2011 was a finalist for Ernst & Young’s Entrepreneur of the Year award. Chris graduated from the University of North Carolina Greensboro with BA in economics and marketing and is based in New York City.
Read more…Modern Mad ManDaily BRINK - 01.27.12
Chris Cunningham is actually revolutionizing the single most bothersome aspect of your digital life: advertising. By founding appssavvy, the New York entrepreneur saw the opportunity to replace intrusive ads with new displays that could become an inherent part of the users’ experience and, shocker, actually make it more valuable.
Read more…Back to Where It All BeganiMediaConnection Blog - 01.27.12
One of my favorite songs of all time is playing in my head, “Back to Where it All Began” by the Allman Brothers. Why? Because Facebook's announcement recently of more than 60 new apps into the Open Graph, including Pinterest, eBay and Foursquare, among dozens of others, enabling users to add anything they want, including their activities, into their timelines, is the most exciting opportunity for non-gaming developers to take advantage of the Facebook platform since its launch in 2007.
Read more…Appssavvy president Michael Burke on why activity is driving the...PocketGamer.biz - 01.23.12
One company which well characterises this fluidity is appssavvy. Raising $7.1 million at the tail end of 2011 to bring its total to-date to $10.2 million, the New York-based start up is looking to change the mobile ad industry, ignoring 'impressions' in order to monetise on the widest canvas of all - activity.
Read more…New York's Appssavvy to Hire 40FINS.com - 01.05.12
New York City based start-up appssavvy will hire up to 40 new employees over the next year after raising $7.1 million in new financing from investors including AOL Ventures and True Ventures.
Read more…Mobile Looks Beyond the BannerDigiday - 01.03.12
Appssavvy is taking a similar approach with a product it calls adtivity, which is intended to integrate marketer content with activities, rather than content. “Today advertising is largely based around ad tags and pages, but as the Web evolves the ad model needs to evolve, too," said Michael Burke, Appssavvy's president. "It’s exciting that a lot of companies are out there trying to figure this out, but the challenge is being able to do well integrated campaigns at scale,” he said.
Read more…Morning Take-Out: Activity-Based Advertiser Scores $7 MillionThe New York Times - 12.21.11
Appssavvy, which serves up ads when people do things like click a link or update a status, raised $7.1 million from investors including Howard Lindzon and The New York Times, BetaBeat reports.
Read more…Appsavvy Gets $7.1 Million for Action-Triggered AdsDigital Media Wire - 12.21.11
Advertising technology company appssavvy has completed a $7.1 million venture capital round from AOL Ventures and existing investors, a group that includes True Ventures, The New York Times Co., Scott Kurnit and Howard Lindzon.
Read more…Appssavvy Gets $7.1 Million to Build Active Ad PlatformDailyDealMedia - 12.21.11
Social media marketing has to keep pace with the changes in technology. While earlier online advertising consisted of banner ads, the future will see ads that target specific activity such as updating statuses, voting in a poll, completing a level on a game, and so on.
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