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Monetizing Premium Social App Ad Inventory and Scaling a...Sramana Mitra - 02.02.12
Chris Cunningham is the CEO and co-founder of appssavvy, an activity advertising technology company. He also serves as co-chair of the IAB Social Media Committee and in 2010 and 2011 was a finalist for Ernst & Young’s Entrepreneur of the Year award. Chris graduated from the University of North Carolina Greensboro with BA in economics and marketing and is based in New York City.
Read more…Modern Mad ManDaily BRINK - 01.27.12
Chris Cunningham is actually revolutionizing the single most bothersome aspect of your digital life: advertising. By founding appssavvy, the New York entrepreneur saw the opportunity to replace intrusive ads with new displays that could become an inherent part of the users’ experience and, shocker, actually make it more valuable.
Read more…Back to Where It All BeganiMediaConnection Blog - 01.27.12
One of my favorite songs of all time is playing in my head, “Back to Where it All Began” by the Allman Brothers. Why? Because Facebook's announcement recently of more than 60 new apps into the Open Graph, including Pinterest, eBay and Foursquare, among dozens of others, enabling users to add anything they want, including their activities, into their timelines, is the most exciting opportunity for non-gaming developers to take advantage of the Facebook platform since its launch in 2007.
Read more…Appssavvy president Michael Burke on why activity is driving the...PocketGamer.biz - 01.23.12
One company which well characterises this fluidity is appssavvy. Raising $7.1 million at the tail end of 2011 to bring its total to-date to $10.2 million, the New York-based start up is looking to change the mobile ad industry, ignoring 'impressions' in order to monetise on the widest canvas of all - activity.
Read more…New York's Appssavvy to Hire 40FINS.com - 01.05.12
New York City based start-up appssavvy will hire up to 40 new employees over the next year after raising $7.1 million in new financing from investors including AOL Ventures and True Ventures.
Read more…Mobile Looks Beyond the BannerDigiday - 01.03.12
Appssavvy is taking a similar approach with a product it calls adtivity, which is intended to integrate marketer content with activities, rather than content. “Today advertising is largely based around ad tags and pages, but as the Web evolves the ad model needs to evolve, too," said Michael Burke, Appssavvy's president. "It’s exciting that a lot of companies are out there trying to figure this out, but the challenge is being able to do well integrated campaigns at scale,” he said.
Read more…Morning Take-Out: Activity-Based Advertiser Scores $7 MillionThe New York Times - 12.21.11
Appssavvy, which serves up ads when people do things like click a link or update a status, raised $7.1 million from investors including Howard Lindzon and The New York Times, BetaBeat reports.
Read more…Appsavvy Gets $7.1 Million for Action-Triggered AdsDigital Media Wire - 12.21.11
Advertising technology company appssavvy has completed a $7.1 million venture capital round from AOL Ventures and existing investors, a group that includes True Ventures, The New York Times Co., Scott Kurnit and Howard Lindzon.
Read more…Appssavvy Gets $7.1 Million to Build Active Ad PlatformDailyDealMedia - 12.21.11
Social media marketing has to keep pace with the changes in technology. While earlier online advertising consisted of banner ads, the future will see ads that target specific activity such as updating statuses, voting in a poll, completing a level on a game, and so on.
Read more…AOL Backs Ad Startup AppssavvyAdweek - 12.20.11
Appssavvy, a startup promising an alternative to traditional online advertising, has secured new funding from big names in the media world.
Read more…In-Game Advertising Company Appssavvy Raises $7.1M In FundingGamasutra - 12.20.11
Social media marketing firm Appssavvy has raised $7.1 million in a new round of funding, as a means of expanding its in-game advertising campaigns.
Read more…Advertiser Appssavvy raises $7.1 millionGamesIndustry.biz - 12.20.11
Appssavvy, who focus on display ads for games, has added $7.1 million to its capital after an extension to its first round of funding.
Read more…Social game ad specialist appssavvy receives $7.1 million...PocketGamer.biz - 12.20.11
Social ad company appssavvy has raised $7.1 million as it prepares to push forward its adtivity platform.
Read more…Business BriefsThe New York Post - 12.20.11
NYC ad tech firm Appssavvy closed a $7.1 million fund-raising round, setting the firm up to expand its business internationally and develop its marketing platform designed for areas such as gaming.
Read more…Appssavvy, Backed by AOL Ventures, Raises $7.1M in Series 1-A...Xconomy - 12.20.11
Advertising technology company appssavvy in New York said in a press release issued Tuesday it raised $7.1 million in a Series 1-A round that included new investor AOL Ventures as well as current investors.
Read more…Appssavvy Gets $7.1 Million, Builds Out Adtivity PlatformMediaPost - 12.20.11
Social advertising company appssavvy has raised another $7.1 million in new funding from AOL Ventures and prior investors including True Ventures, The New York Times Company and Scott Kurnit, co-founder of About.com and founder and CEO of AdKeeper. The latest financing brings its total raised to date to $10.2 million.
Read more…Social ad company Appssavvy raises $7.1 millionCrain's New York Business - 12.20.11
Pioneering social-ad company Appssavvy has raised $7.1 million to build new technology around the idea that the future of online advertising lies in monetizing actions such as voting in a poll, checking into a location or leaving a comment. Founded in 2008, Appssavvy— one of Crain's Best Places to Work—started as a middleman, pairing advertisers and agencies with social-game developers like Zynga and Rockyou, but the company switched course over the past year, abandoned banner ads, and instead focused on new technology it dubbed "Adtivity," which targets ads attached to activities like updating status, earning virtual goods, completing a level or sending a message within a game. AOL Ventures joined existing investors including True Ventures and the New York Times Co. to bring the total amount raised to $10.2 million.
Read more…Activity Based Advertising Platform Company Appssavvy Announces...Tech Cocktail - 12.20.11
appssavvy, the New York-based activity advertising technology company and their platform advtivity, have announced the completion of their Series 1-A funding today- a new infusion $7.1 million. This added capital comes from a host of former investors of the company, including True Ventures; The New York Times Company, founder of About.com; Scott Kurnit, co-founder of StockTwits; Howard Lindzon; and new investor, AOL Ventures. Today’s Series 1-A brings the company’s total funding to just over $10 million.
Read more…Appssavvy Raises $7.1 Million in New Round of FundingNYConvergence - 12.20.11
Appssavvy, an NY-based online ad startup, has raised a total of $7.1 million in its latest funding round from AOL Ventures and previous backers such as The New York Times, and About.com founder Scott Kurnit. The company describes its venture as an “adtivity” platform, in that it steers clear away from display ads that are measured in page views. Partnering with Disney and OMGPOP, both social game publishers, the ads pop out at opportune moments during the play time in order to not interrupt user experience.
Read more…AOL Ponies Up For Appssavvy’s $7.1 Million Round As Social Ads...paidContent - 12.20.11
One of the consequences of the growth of social media has been the rise of that category of digital, interactive advertising referred to as social ads. Today, one of the companies working in this area, appssavvy, has announced that it has picked up $7.1 million in funding, with AOL’s AOL (NYSE: AOL) Ventures as one of its new investors. There seems to be mini-rush of funding for social advertising companies: the follows another social ad network, MediaBrix, picking up $4 million last week.
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